AppTechProvider's free ASO tool helps mobile app developers, startup founders, and growth teams discover exactly why their app is not getting downloads — and what to fix first. Submit your App Store or Google Play URL and receive a comprehensive App Authority Score™, keyword gap analysis, metadata audit, screenshot review, competitor positioning report, and ratings sentiment analysis — all delivered to your inbox within 24 hours, completely free.
If your app isn't growing, the answer is almost always in your ASO — App Store Optimization. The App Store and Google Play each host over 3 million apps. Every day, users search for solutions like yours — but find your competitors instead, because those apps are better optimized. Poor keyword targeting, weak screenshots, thin descriptions, and low ratings all directly cause your app to lose organic downloads every single day.
Our free ASO checker identifies every one of these issues: missing high-volume keywords, metadata that doesn't convert, screenshots that fail to communicate value, and competitor gaps that are costing you installs. You get a clear, prioritized report — not generic advice — so you know exactly what to fix and in what order.
App Store Optimization is the process of improving your app's visibility and conversion rate within the App Store (iOS) and Google Play (Android). ASO directly affects how many users discover your app through search, browse, and category rankings — without any paid advertising. It covers your app title, subtitle, keywords field, long description, screenshots, preview video, icon, ratings, reviews, and update frequency. Every one of these elements influences how the algorithm ranks and presents your app to potential users.
The most sustainable strategy to increase app downloads is a strong organic ASO foundation. By targeting the right keywords, you appear in more relevant searches. By improving your screenshots and descriptions, you convert a higher percentage of those visitors into installs. Most apps lose 40–80% of potential organic downloads every month due to fixable ASO mistakes. Our free app store optimization audit identifies exactly where your app falls in this range and provides a prioritized roadmap of improvements.
The App Authority Score™ is AppTechProvider's proprietary benchmark that rates every app from 0 to 100 across six weighted dimensions: keyword visibility, metadata quality, visual conversion strength, rating health, competitive positioning, and growth potential. Unlike raw data from generic ASO tools, the App Authority Score™ gives you a single actionable number — so you know exactly where your app stands and what to prioritize first.
ASO strategies differ significantly between Google Play and the Apple App Store. Google Play indexes your full description for keywords, making long-form text optimization essential. Apple relies on a separate 100-character keywords field requiring precise, comma-separated targeting. Our audit covers both platforms and provides store-specific recommendations for maximum impact.
If your app doesn't appear in search results, it's most likely due to missing or mismatched keywords in your title and metadata, insufficient ratings volume, low download velocity, or strong competition from better-optimized apps. Our free ASO audit identifies the exact cause for your specific app.
Most apps begin seeing measurable keyword ranking improvements within 2–4 weeks of implementing ASO changes on Google Play, and 4–8 weeks on the App Store due to Apple's review and indexing cycles. Conversion rate improvements from screenshot optimization can show results within days.
Yes. The basic ASO audit — including your App Authority Score™, keyword gaps, metadata review, screenshot analysis, ratings sentiment, and competitor overview — is 100% free with no account required. Deep audit and premium growth consulting plans are available for teams that want us to execute the work.
Yes. App Store Optimization works for both the Apple App Store (iOS) and Google Play (Android). While the strategies differ between platforms, both require strong keyword targeting, compelling visuals, positive ratings, and competitive positioning. Our audit covers both stores.
Absolutely. ASO is the primary driver of organic (free) downloads for most successful apps. Developers who invest in ASO consistently outperform those who rely solely on paid acquisition, especially as ad costs rise. A well-optimized app listing generates compounding download growth month over month without recurring ad spend.
Your submitted app URL and email are used solely to deliver your ASO report. We never sell, share, or publish your data. All audits are conducted on publicly available app listing information only — we do not access your developer console, backend data, or any private metrics without your explicit consent (paid plans only, optional). Your data is encrypted in transit and handled with strict confidentiality.
AppTechProvider is a full-service mobile app development and growth company serving indie developers, startups, SaaS teams, agencies, and enterprise app teams worldwide. Our ASO division has audited 500+ apps across the App Store and Google Play, identifying growth opportunities that have helped clients achieve measurable increases in keyword rankings, organic downloads, and store listing conversion rates.
We operate across the US, UK, Canada, India, Australia, and global English-speaking markets. Our approach combines manual expert review with AI-assisted analysis to deliver audits that are honest, actionable, and built around your specific app and competitive landscape — not templated reports generated without human oversight.